Well, the experiment is under way.
I've read about people using random invites to fill their guild rosters, but have always felt it a bit impersonal. No post, no chat, just blind invite.
But I was thinking the other day, what's the difference really? If I use the new'ish tool blizzard added to find a guild it's just as random. If I spam a guild message in chat every 30 minutes, even more so. Except with a chat message everyone has to see it, not just the unguilded.
Using a tool designed to find low level, unguilded characters, targets my exact audience and offers them what they may want, a guild.
I'm not trying to make life-long friends here, just give people a quiet place to level a character, maybe get away from people every once in a while on a new character.
So let the challenge begin! Grow a guild without letting it turn into the guilds I hate =)
-Dark